All About Us
About
Draig Data Insights
So why start Draig Data insights?
Unfortunately there’s no cool “ah ha” or “eureka!” moment for us to wax lyrical about here… I know, disappointing.
Instead, DDI came from over a decade of experience and a strong desire to do our own thing.
Data can be really boring… and difficult… and just blegh!
But it doesn’t have to be. We know you’ve probably heard this before, but data can be such a powerful tool, especially when we can actually make sense of it. That’s what DDI was built to do!
To turn a hoard of data into a treasure trove that can actually help your business thrive.
Meet the Founder
Hello and welcome to Draig Data Insights (or DDI for short)! I’m Alex, founder and data consultant at DDI.
Data has been my career since it started, and even before that it was a big part of my academic studies at university. Although, the days of sitting in a big group in a uni computer lab trying to guestimate the correct answers to stats quiz 4/13 that no one had bothered to teach us properly, are thankfully now over.
But I suppose that experience of having to teach ourselves all the stats we needed to know is what set me up for a career of constant learning, devising new systems/processes of analysis, and most importantly how to communicate it all.
Not numbers for the sake of numbers either! One of the things that comes from teaching yourself anything is a need to understand why? Without understanding the why, the what seems a bit naked at that point.
And it’s that why which led me to setting up DDI. So I could help other businesses find the why and the value behind their data and not just be stuck with a hoard of unhelpful numbers.