FAQs
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Data consultancy is essentially helping any organisation make the most of their data. DDI offers a full scope of services designed to help businesses go from identifying data needs, to doing something about those needs, to building a strategic plan to leverage your new found treasure trove.
This process often requires a chain of 3-4 employees to execute internally, which we understand is not feasible for many SMEs. DDI’s services are designed to take you from 0-100 without the unnecessary cost and friction that can sometimes come with pulling in a wide team.
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That’s a great question, especially if your business isn’t data based in the first place.
Understanding your data is insight, it’s power, it’s leverage. It helps you chose the best path forward and avoid some of the pitfalls along the way.
But you have to have more than just data, understanding it is what’s most important, because when you understand your data that’s when you can really take advantage of it and use it to accelerate your business.
Helping you gain that understanding is what DDI excels at.
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You shouldn’t… not on a whim anyway!
You should however consider hiring a data consultant if you’re finding your data is more burden than benefit or if you don’t even know what data you have.
A good data consultant should be able to help you understand your needs and come up with solutions that are right for you and your business. That could be anything from a quick data diagnosis to a full blown data management system build - but it should always fit your needs.
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Yes, DDI can help. Firstly that’s to be expected, everyone’s needs are a little different - life would be boring if we were all the same!
DDI can help with a variety of other more bespoke data related needs such as:
Process evaluation & advice
Process execution (need an extra pair of hands)
SOP building
Data report design
Statistical validation
Academic writing
…and much more!
The best thing to do would be to get in contact with us here. You can either leave us a message selecting the “Bespoke Data Needs” option, or book in a free 30 minute consultations where we can see how DDI could help you.
If it turns out that DDI isn’t the right solution for you, we’re pretty well connected here so we’ll do our best to point you in the right direction.
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You can find out more about our pricing here. Or if you’d like further detail you can get in contact here.
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That’s understandable!
Knowing what level of detail you actually need isn’t the easiest thing to work out. If you haven’t already, I’d suggest taking a look at the example DDI marketing reports - they can be downloaded from our Marketing Reports page here.
If you’re still not sure, then we’d love to have a quick conversation to better understand your needs. You can book your free 30 minute consultation here, and we’ll get you the start you need.
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More than likely yes!
Whilst each of our reports accommodate a certain number of data sources and metrics, to ensure we’re producing easy-to-digest, insightful reports, the wider library of data sources and metrics to chose from is in fact rather big.
With DDI Marketing Reports you can chose from over 300 different data sources each with hundreds of metrics to chose from.
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That’s partly up to you. We offer the different reports at different timing option, which you can see below:
Micro Marketing Report - Monthly
Core Marketing Report - Monthly or Quarterly
Advanced Marketing Report - Monthly or Quarterly
Beyond Marketing Report - Quarterly or Annually
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Yes absolutely, it’s great that you’re already confident in running your centralised marketing reports.
The cost of the marketing reports is conveniently setup to facilitate an option of purchasing a custom marketing report template from DDI. We’ll work with you to get everything set up in your report the way you’d like it and once that’s done it’ll be over to you.
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The Beyond Marketing Report has its name because it does just that - it goes beyond the typical marketing report. Don’t worry though, this report is designed to build on the previous marketing reports so you’ll still get all that great data from the Advanced Marketing Report.
What’s new is the statistical backing and the data driven personas.
The statistical backing is used to separate fact from fiction, or another way of putting it would be certainty vs inference. When you really need to know what you’re seeing in your data is a true pattern and not down to random chance, this is where having some proper stats tests applied will come into its own. It’s not going to be suitable for everyone but when it fits it’s a powerful tool.
Using customer personas to understand your key target audience is a fundamental tool in marketing. However, we can take this to the next level. When your business reaches a stage where you need to know your audience in greater detail, that’s when we can start applying data analysis techniques to personas to give you a much deeper, more actionable understanding of your audience.
If either of these additional elements sound like something you need then you should definitely get in contact here.
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Yes absolutely!
Even in the “worst case scenarios” where the data might be a mess or key bits of data are missing, DDI can still help. We have the skills to help you get organized with what you’ve got and set you up to handle all of your future data needs.
…and besides sometimes what you don’t have can be just as insightful as what you do have!
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Yes of course!
What’s right for your needs will be at the heart of our initial discussions - no overselling here, we promise!
If your data is already perfectly organised then starting at step 2: act, could work for you. Or if you’ve already done the work to analyse you’re perfectly organised data but aren’t sure how to turn that into value for your business, then starting at step 3: leverage, could work for you.
If you think this could apply to you then let’s have a chat about it - get in contact here. Just keep in mind, you get more for your money if you sign on for all three steps!
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Yes! In fact all reports at all three steps will come with a background datasheet so you can see all of the moving parts behind the reports. DDI will also be on hand to explain everything.